Fashion

Any business that lives or dies by trends is in a fashion business.

The key question in any fashion business is - what do we show next?

Show people something too fresh, and they may not get it. Show people something too familiar and it feels stale.

So a go-to strategy is to bring back a formerly fashionable idea and adapt it to a new generation oblivious to it.

This dynamic is what makes fashion recur in cycles, and why learning the history of any art form is immensely valuable.

Fresh artists connect the past to the future.