Your story

A technique used by salespeople to handle objections is to disengage from facts, and tell a story.

A story about why you’re here, what you really want, and what the occasion means to you on a deeper level.

And it works because doing this gets to the heart of how we human really make sense of the world around us.

When we as artists want to make a compelling narrative about who we are, just telling facts rarely makes for a good story.

By demonstrating what’s at stake and why our creation matters, we tell a better story that our audience becomes a part of.

And good story is difficult to ignore.