Social media

Every tool can be used and misused.

A hammer can be used to build a home, and also murder a family.

Social media is a tool to bring attention to the creator and disseminate value. The healthiest creators use it as a tool to amplify the value they already bring to the table.

On the other hand, social media has also been misaapropriated as a status symbol as its primary purpose.

In which case, we observe many focus on polishing the tool without using it to bring value to their audience.

And that is a backwards way to spend ones precious time, energy and money.

Value precedes status.

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Zeitgeist

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Swagger