Meaning

Isn’t Lorem Ipsum so beautiful?

Said no one ever.

Because the function of Lorem Ipsum is to fill space without imparting meaning.

There is plenty of musical Lorem Ipsum out there, just to fill space, not to bother you, not to stimulate you.

And like typographers work hard on spacing, kerning and serif, we can go deep on harmony, sound design and technique.

But if an idea is fundamentally meaningless, making it pretty still makes it meaningless.

Which is fine if it’s just to fill space.