As a creator, what are the dimensions of your existence?
Have you made two hundred tracks with a specific style?
Have you got a podcast that explores the process of what you make?
Do you have a genuine, functional, philanthropic component to how your brand operates?
Did your educational institution spur on a generation of artists to attempt something radically different?
If you have a belief about who you are, what you stand for, and are able to describe those from a number of different angles, your world will grow.
The richer your world is, and coherent and compelling those components are, the more likely you are to convert an unexpecting visitor into a follower.
World building starts with one valuable idea at a time.
Each individual idea probably won’t change the world over night.
But an entire world view big enough will eventually transform the culture.
Start building, one idea at a time.