Is simply a signalling mechanism to others.

“Oh, I love post modern art”

But do you really love post modern art?

Or do you love the idea of post modern art because doing so makes you seem more refined to others who actually get it?

When you’re dishonest about your taste, you attract others who are also dishonest about their taste.

Because when you pretend to love post modernism, the only people who’ll stick around to talk to you are others who also pretend to like post modernism.

The rest see right through you.

Love what you love.

It attracts better people.