Do you remember this one?

That classic marketing tactic used by teenagers around the world, based on the astute observation that your primal desire is a solid hook to grab your attention.

In his paper ‘The Psychology of Curiosity’ (1994) Loewenstein explores 5 ways to earn curiosity from your audience.

His technique is based on ‘information gaps’ that compel your audience to find out more. They’re easy to weave into any context so I highly recommend applying them to your work.

1. Posing an assertion as a question or puzzle.

2. Commit your audience to a sequence without an obvious ending.

3. Reveal a part without giving away the complete picture.

4. Introduce the existence of a knowing other.


5. SEX

Enjoy the rest of your day.

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