Do you remember this one?
That classic marketing tactic used by teenagers around the world, based on the astute observation that your primal desire is a solid hook to grab your attention.
In his paper ‘The Psychology of Curiosity’ (1994) Loewenstein explores 5 ways to earn curiosity from your audience.
His technique is based on ‘information gaps’ that compel your audience to find out more. They’re easy to weave into any context so I highly recommend applying them to your work.
1. Posing an assertion as a question or puzzle.
2. Commit your audience to a sequence without an obvious ending.
3. Reveal a part without giving away the complete picture.
4. Introduce the existence of a knowing other.
Enjoy the rest of your day.