Not me

“I used to wear Gucci I put it all in the bin cause that’s not me.”

What we don’t identify with matters as much as what we do. ‘That’s not me’ by Skepta is a masterclass in signalling.

It directly addresses the dissonance of council estate MCs matching track suits with high end luxury bags to prop up their image.

Much like a steak pop up showing up at a vegan convention, turning up clueless about our identity can really steal the magic from our work.

You are not anyone.

Prove it.