Is a feeling.

When you picked the limited edition 180g vinyl over the regular kind, you paid for a better feeling, not a better product.

Luxury items are absolved of its functional short comings, as long as it’s made up for in a feeling.

Vuitton, Gucci and Dior never sell left over stock. They dispose of them, because selling their hyper inflated products at a reasonable price destroys their illusion of luxury.

How do they justify it?

Because they are a syndicate of artists who focus on what it means to feel like the most special human being on earth.

They sharpen their emotional intelligence by aligning their outlook with the most influential artists of our time.

From Keith Richards to Peggy Gou.

Luxury is a lane for artists.