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Hype

Being remarkable is producing work so good that people literally remark on you.

So when the reality of your latest work does not reach this lofty height, the answer is not to hype it into remarkable status.

You simply go back and create more work because truly remarkable work only happens along a trajectory of creating more.

Truly remarkable work is mostly hyped by the audience, not a PR machine. Plenty of tracks only driven by PR machines fail.

So if you are busy hyping on behalf of your audience instead of going back to cook more tracks up, you’re focusing on the wrong thing.

The most valuable hype comes from your audience, not you.