Fresh vs. Classic

Classics have an enduring relevance to culture. That is what makes them classic.

But many classics were fresh as fuck when they were first introduced.

Beethoven’s 9th (1824) was the first to introduce a choral component to symphonic music, and remains a seminal piece of music since.

Classics emerge by challenging a status quo and offering an assertion that is worth remembering for time.

A fresh offering that aims to be timeless, will serve the future you and world better.

Be fresh, become classic.