The quickest way out of mediocrity is to go one layer deeper than every one else.

The layer that is precisely so deep that it keeps amateurs out. Where half baked attitudes dare not step in.

When you operate at this level, you become hard to reach. Because whilst others are scared of the depth that you’re lurking in, you’re having a field day discovering untouched ideas.

So I advocate going deep.

It’s an easier life there than the turbulent surface.

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