A viral concept spreads exponentially.

It spreads because one person shares it to another, who each spreads it to another..

And so viral concepts are shared concepts.

The key question with viral concepts are – who shares the idea, and why?

Is your idea shared by bored teenagers? Industry colleagues? Crypto bros?

If your idea is sufficiently sticky to your audience, it will start to spread.

But virality isn’t necessarily a desirable attribute… They don’t foster loyalty and the stickiness is often irksome.

Just ask the star of the moment.

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