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Think
Deeper

Counterfeit

The reason counterfeit is cheap isn’t necessarily because it obviously looks fake.

It’s because the spirit of buying your way towards an aspirational image is cheap.

And when you rely on image alone to prop up status, it doesn’t matter whether the item is real or not.

Your whole attitude is fake.

Counterfeit producers focus entirely on the superficial details.

Everything underneath breaks easily.

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