Uncertainty is baked into our journey.

It always has been, always will as long as we are in the business of creating new things.

Strategically speaking, there is only one thing that always mitigates this.

Keep creating more.

Come rain or come shine, whether you feel like a fire emoji or dog shit.

This practice gives us order within disorder, more opportunities to work with, and breeds trust in those seeking our values.

Control as an artist is about creating more.

And no one can take that away from us.