Complexity is difficult to feel.

Which is why complex crimes like insider trading of securities, gambling with derivatives or our UK PM burning more oil with BP for personal gain doesn’t fuck people off the way it should.

But introduce a minister who cheats on his wife, and suddenly an uproar because the pain of adultery is easily understood by most people.

In any field, the most eminent thinkers refine the most complex ideas down to something simple and elegant.

And the most powerful artists ultimately deliver simple messages beautifully.

Emotions respond best to simple.

Fragments Blog.
Subscribe for the next piece.