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Complexity

Is the sign of an artist, who feels the need to prove them self without knowing how.

Layering in ideas that are hard to understand is tempting when you have no idea what you’re trying to say, because it is comfortable to hide behind this complexity.

The problem with this approach is that when you have something important to say, it becomes cognitively expensive for the audience to take your message in.

In other words, they stop listening way before you finish.

Complexity is a poor leading value.

Keep it simple.

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