fbpx

Fragments

Cliché

“And they lived happily never after”

Clichés are useful as devices because they set up expectations powerfully.

When we employ a cliché, we are setting up our audience’s attention so we have the opportunity to..

..betray them at at the end of it.

The magic of clichés lies in never finishing a cliché as expected.

Fragments Blog.
Subscribe for the next piece.