There is nothing wrong with familiarity.

Up to a point.

If you stick with familiarity, don’t be confused when you start to sound cliché.

You reach the next level when you take on the darkness of unfamiliar ideas and explore it yourself.

Exploring uncertainty is a risk that amateurs aren’t prepared to take. It’s simply not worth it when the risk doesn’t pay off.

But when your efforts pay off you become a beacon for what’s worked.

And you get to put your name on it.

Be the light.

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